Casual Users

1 visa processing

Core Users

2 to 3 visa processing

Power Users

>3 visas processing

Frequency

Primary

Atlys has one core offering of Visa application service with
other offering serving this core offering of Visa Application.
The other offerings such as travel insurance, dummy itinerary
doesn't get used standalone.
So increase of frequency would show that customers are happy
with the offer of Atlys as they keep coming back to it. Because the
need for visa is always present, which service provider customer uses
matters the most.

Depth

Secondary

Depth of usage with Ad ons would be secondary way of looking at
usage. As mentioned earlier the ad ons cannot be used stand alone
as of writing this report.

Breadth

Not Applicable

They have one core offering and thus breadth of usage
do not have any applicability.

Name

AtlysGo

What is it?

A personal loan product for Travel

Users

Casual, Core

Pitch

A product designed specifically for the travel hungry. Whether you're planning to
backpack across Europe, explore the hidden gems of Southeast Asia, or take that
road trip along the Pacific Coast you've always talked about, Atlys is here to help
you finance those dreams.

User Scenario

1. User loves travelling but constrained by fund availability.
2. Does research on destinations, flight tickets but doesn't book.
3. Waits for offers during off season but gets caught up with other commitments
   or missed specific events that happen during peak season.
4. Has the latent want to rather travel now than later.
5. Has had credit in the past in terms of credit cards or student loans etc.

Partnership

Yes with digital Finserv companies.

Offer

1. Instant approval (this options will done with low touch NBFC with digital
   first approach)
2. Flexible borrowing: Can withdraw funds on the go and pre pay them
   as per their plan.
3. Finance upto INR 20L. Final amount based on risk profile.
4. Finance in 24 hours
5. Minimal documentation
6. Long tenor of upto 100 months.

Eligibility criteria

1. Nationality: Indian
2. Age: 20 to 60 years old
3. CIBIL: >685

Channel

Email, In App notification, WhatsApp, In App Testimonials which are shared on Social Media

Frequency & Timing

1. Weekend communication.
2. Always on banner on prime app real estate.

Success Metric

Loan application for travel (flights/hotel/attraction)

Why will it work?

1. Plays on the trend of people going for more experience rather than buying things.
2. Young people are fairly comfortable with credit compared to older generation
3. Current constraint for majority of the folks is fund availability rather than
   time.
4. Rise of remote work and many people working from different places including
   foreign countries.

Name

AtlysVIP

What is it?

A exclusive invite only travel club for the well travelled.

Users

Core Users (To nudge them to become Power Users), Power Users

Pitch

At Atlys, we recognise and reward who respect the spirit of wanderlust.
That's why we're thrilled to announce the launch of "AtlysVIP," an
exclusive club designed specifically for you.

User Scenario

1. User loves travelling and travel is part of their core identity.
2. They love exclusivity and people/companies that recognises that they
   are special.
3. Has fulfilled functional & personal wants through travel but wants to fulfil
   their social needs through Atlys
4. Currently user posts (and boasts?) about their travel history and likes
   to maintain an enviable social media feed.
5. Shares their good and not so good feedback on various service & product
   providers.

Partnership

Yes. With travel companies to provide exclusive rewards.

Offer

1. Complimentary Upgrades: Enjoy complimentary upgrades on flights
   and hotel bookings whenever available. Turn a standard journey into a
   luxury experience without lifting a finger.
2. Priority Access: Skip the lines with priority access to the hottest
   tickets in town, from Broadway shows to exclusive local events.
   Your membership moves you to the front of every line.
3. Special Rates and Discounts: Access member-only discounts on
   travel and experiences, extending your travel budget and opening up
   new possibilities.
4. Local Insider Events: Experience cities like a local with exclusive
   events curated by insiders. Whether it's a private vineyard tour in
   Tuscany or a closed-door restaurant experience in Tokyo, your travels
   will never be ordinary again.
5. Elite Status Badges: Display your Elite status on your handles
   with special badges that showcase your reach. Let
   everyone know you’re a seasoned traveler.
6. VIP Customer Support: Get fast-tracked through customer service
   with a direct line to VIP support. No waiting, just immediate assistance.
7. Exclusive Community Group: Join a private forum where other VIPs
   share insights, offer advice, and network with like-minded individuals.
   Make connections that could lead to your next travel buddy or a
   business opportunity.

Eligibility criteria

To maintain the exclusivity and high standards of the AtlysVIP, membership
is reviewed annually. Continued eligibility requires at least three trips
booked through Atlys each year, ensuring that our most active users
reap the most benefits.

Channel

​

1. Email Marketing: Directly target existing Atlys users who are just a step away
   from meeting the criteria for membership.
   Content: Success stories of current members, previews of exclusive events,
   and a breakdown of membership perks.
2. ​Social Media: Create buzz around the club. Utilize both organic posts and
   paid advertisements to reach a broader audience, including potential new
   users who aspire to join the club.
3. Content Marketing: Blog posts on the Atlys website and guest posts on
   popular travel blogs.
4. Influencers Partnership: Collaborate with travel influencers who can
   authentically share their experiences with the club, providing credibility
   and attracting their followers.

​

Frequency & Timing

1. Weekend communication
2. Key call out on the App landing page.

Success Metric

1. # of members on AtlysVIP
2. Rate of growth of AtlysVIP

Why will it work?

The club's exclusive nature creates a sense of prestige and desirability.
By making membership conditional on frequent use, it not only rewards
current power users but also motivates others to increase their engagement
with Atlys in hopes of gaining access. This exclusivity factor is a well-known
driver in marketing for creating demand through scarcity and prestige.

Name

Your Local Atlys Chapter

What is it?

A community-building initiative that brings Atlys users together through
local events and activities.

Users

Casual, Core, and Power Users

Pitch

At Atlys, we understand that travel is more than just visiting new places,
it's about the community and shared experiences. Introducing
"Your Local Atlys Chapter," a new way to connect, share, and discover
with fellow travel enthusiasts right in your backyard. Whether you're a
casual traveler or a seasoned explorer, there's a place for you here.

User Scenario

1. Users of all travel frequencies who seek to enrich their travel experience
   s by connecting with like-minded individuals. These users enjoy
   sharing travel tips, local insights, and engaging actively in their local
   and global travel communities. They value both the journey and the
   connections they make along the way.User loves travelling and
   travel is part of their core identity.
2. User wants to share their latest travel story but friends are not interested
   in listening to the same story.
3. User has an upcoming trip and would like some face to face tips.

Partnership

Event Management Company

Offer

1. Monthly Meet-ups: Regularly scheduled gatherings in various cities,
   offering a platform for networking and sharing travel stories.
2. Exclusive Local Adventures: Access to specially curated local
   experiences available only to chapter members.
3. Chapter Leaderboard: Recognition for the most active members
   within each chapter, based on participation and contributions.
4. Local Discounts: Partner with local businesses to offer discounts on
   dining, accommodation, and experiences to chapter members.
5. Travel Mentorship Program: Pairing newer travellers with
   experienced ones for guidance and enhanced travel planning.

Eligibility criteria

Open to all active users.

Channel

​

1. Email Marketing: Target users based on their location with invitations
   to join their local chapter and updates on upcoming events.
2. Social Media: Leverage platforms like Facebook, Instagram, and Twitter
   to promote chapter events, share highlights, and engage members with interactive content.
3. Content Marketing: Publish blog posts featuring successful meet-ups,
   member stories, and travel tips from chapter leaders.
4. Influencer Partnership: Engage local travel bloggers and influencers
   to boost visibility and credibility of the chapters.

Frequency & Timing

• Monthly Newsletters: Keep the community engaged with updates,
  upcoming events, and member spotlights.
• Event Reminders: Send reminders via app notifications and emails
  a week before scheduled events.
• Real-Time Updates: Use social media for live updates during events
  to engage members who cannot attend.

Success Metric

1. # of members
2. Rate of growth of membership
3. Event Attendance
4. Survey post meet ups.

Why will it work?

• Community Building: Fostering a sense of community encourages
  continuous engagement and loyalty to Atlys, transforming the app
  from a service provider to a community hub.
• Local Relevance: Tailoring experiences to local preferences and needs
  enhances the value proposition for users, making Atlys an integral
  part of their travel lifestyle.
• Increased Platform Engagement: Regular events and community
  involvement keep users active on the platform, increasing their
  interaction with Atlys services.

Name

Atlys DesiDine

What is it?

A feature within the Atlys app that helps Indian users find local eateries
offering vegetarian and Indian-friendly chicken dishes wherever they
travel.

Users

Casual, Core, and Power Users

Pitch

Discovering local cuisine that suits your palate and dietary preferences
can be challenging while traveling abroad. "Atlys Desi Dine" is here to
ensure that you can enjoy delicious meals that feel like home, no matter
where you are in the world. Explore the best of local vegetarian and
Indian-friendly non-vegetarian dishes with ease.

User Scenario

Users often struggle to find vegetarian or specific non-vegetarian option
s while traveling. They seek a reliable way to find eateries that cater to
their dietary restrictions. "Atlys Desi Dine" addresses this by providing
curated suggestions based on local popularity and user reviews.

​

Partnership

Yes. Collaborate with local restaurants and Indian eateries worldwide
to provide authentic and up-to-date information on their offerings.

Offer

1. Curated Restaurant Listings: Access a vetted list of restaurants that
   offer vegetarian and Indian-friendly dishes.
2. Customizable Preferences: Users can set their dietary preferences to
   personalise the search results.
3. Community Reviews: Enable users to read and write reviews, giving in
   sights into the quality and authenticity of the food.
4. In-App Discounts: Negotiate with partner eateries to offer special
   discounts to Atlys users.
5. Local Food Guides: Provide mini-guides or articles about navigating
   local cuisine for vegetarians and selective non-vegetarians.

Eligibility criteria

Open to all active users.

Channel

1. ​App Notifications: Regular updates on new restaurant additions, user
   reviews, and discounts.
2. Social Media: Share highlights from the featured restaurants and
   user experiences.
3. Content Marketing: Publish blog posts and guides on the Atlys
   website about vegetarian travel tips and featured cities.

​

Frequency & Timing

Summaries of new additions and top picks in the newsletter

Success Metric

1. User Engagement: Track how often users interact with the
   "Atlys Desi Dine" feature.
2. Feedback and Ratings: Measure the quality and usefulness of the
   listings through user reviews and ratings.
3. Increase in App Usage: Monitor the increase in app interactions
   post-launch of the feature.

Why will it work?

1. Targeted Solution: Directly addresses a common pain point for Indian
   travellers, enhancing user satisfaction and reliance on Atlys.
2. Community Building: Encourages users to share their experiences
   and tips, fostering a sense of community.
3. Enhanced User Retention: Keeps users engaged with the app even
   after their visa has been obtained, providing continuous value.
4. Community Building: Fostering a sense of community encourages
   continuous engagement and loyalty to Atlys, transforming the app
   from a service provider to a community hub.

Name

Atlys SmartDocs & Itinerary Planner

What is it?

A feature that allows users to save and reuse travel documents for future
visa applications, integrated with a dummy itinerary planner for
seamless hotel and airline bookings.

Users

Casual, Core, and Power Users

Pitch

Preparing for international travel can be time-consuming, especially
when it comes to visa applications. With Atlys SmartDocs & Itinerary Planner,
save time and streamline your travel preparations by reusing your
previously uploaded documents and easily creating dummy hotel
and airline bookings—all in one place.

User Scenario

Users often find the process of gathering and uploading necessary
documents for visa applications repetitive and cumbersome, especially
when planning multiple trips. The new feature simplifies this by
securely storing their documents for future use and assisting in
crafting a convincing itinerary for visa approval.

Partnership

No

Offer

1. Document Storage and Reuse: Enable users to securely store and
   selectively reuse their travel documents for new visa applications.
2. Dummy Itinerary Creation: Automatically generate dummy
   itineraries including hotel bookings and flights based on user
   preferences and previous trips.
3. One-Click Itinerary Customisation: Users can customise their
   itineraries with preferred dates, destinations, and accommodations.
4. Integration with Visa Application: Seamlessly integrate the itinerary
   and reused documents into the visa application process on the
   Atlys platform.

Eligibility criteria

Open to all active users.

Channel

1. In-App Notifications: Alert users about the feature when they start a
   new visa application.
2. Email Marketing: Send detailed guides on how to use the SmartDocs
   and Itinerary Planner features, with examples of successful visa
   applications using these tools.
3. Blog Posts: Write articles about the benefits of streamlined
   document management and dummy itinerary planning in the travel
   process.

Frequency & Timing

Upon Joining and ongoing campaigns on App and Email.

Success Metric

1. User Adoption Rate: Track how many users utilize the document
   storage and dummy itinerary features.
2. Feedback Scores: Collect user feedback on the ease of use and
   effectiveness of the features.
3. Reduction in Customer Support Queries: Measure if there's a
   decrease in queries related to document uploads and visa applications.

Why will it work?

1. Convenience and Efficiency: By reducing the effort required to
   manage travel documents and plan itineraries, Atlys enhances user
   satisfaction and streamlines the travel planning process.
2. Increased User Retention: Providing tools that tangibly simplify
   recurring tasks encourages continuous engagement and loyalty to
   the Atlys platform.
3. Enhanced User Experience: Simplifying the complex and often
   stressful visa application process can significantly improve the overall
   user experience, making Atlys a preferred choice for travellers.

Type

Properties

ICP-1

Basic 

Demographic

Information

Who are they

Younger Tourists

Age

20-40

Gender

Any

Location

Tier 1

Occupation

Varied with bulk in service sector. 

Income

Middle to upper-middle

Relationship Status

Single/Married

Lives With

Alone/Family

Behavioural 
Information

​

Where do they spend their time? What are their interests?

Work, Commute, Social media, Travel content, Leisure activities

Where do they spend money?

Experiences, Lifestyle products, Affordable luxury

What do they value? Time vs Money

Both

Previous expense on related services

Few instances of ticket and visa expense in the past

How many International trips do they make each year?

2-3

What is their preferred method of communication with service providers?

Chat/Email

Biggest frustrations with current visa processes?

Complexity and variability by destination

Willingness to pay for streamlined visa service

High

Travel planning and booking channels

Online apps/ Travel agencies

Additional valued features/services

Travel Packages, Streamlined process, Fast service

Measures for successful travel planning

Simplicity, reliability of visa issuance

Product Information

What features of the Atlys app do you use most frequently?
Why do you find these features most valuable?

Visa application tracking, destination-specific travel tips. 
Young travelers appreciate real-time updates, convenience of 
digital document handling, and practical travel advice that 
aids in planning and preparation

What do you they most about the Atlys app?

Functional and to the point. 

What do you they least about the Atlys app?

Occasional navigation issues or complexity in the user interface

How often do they use Atlys for travel-related activities (e.g., visa applications, travel documentation)? 
Is usage linked to any specific frequency or destination?

Typically, 2-3 times a year, especially for leisure travel and explore remote work opportunities. Usage 
spikes around peak travel seasons and for popular international destinations among young travellers.

What are their biggest challenges when using the Atlys app 
for visa applications or travel planning?

Search functionality is not robust enough.  

How satisfied are they with the speed and reliability of the Atlys app’s services 
(e.g., visa processing updates, customer support)?

Happy. They got real time updates.

Do they use Atlys in conjunction with other travel planning tools or apps (e.g., booking flights, accommodation)?

Frequently use flight booking, accommodation apps, and digital itinerary planners.

How do they perceive the value of Atlys in terms of saving time, effort and money when managing your travel needs?

Saves them time and makes the process fast. Willing to pay more for value added service such as
dummy itinerary for Schengen visa. 

What is their preferred method of communication with Atlys for support or updates (e.g., in-app notifications, email, chat support)?

In-app notifications and chat support

Issue with customer support

Identify open tickets and tickets with higher resolution
time. Reach out to understand and solve the issue.

Negative feedback and Ratings

Actively manage online reviews and social proof,
address negative feedback promptly and publicly
to mitigate the impact of bad reviews.

Lack of value perception

Regularly benchmark offerings against competitors
and ensure Atlys always has a competitive edge,
whether it's pricing, user experience, or
unique services.

Infrequent travel

Utilize predictive analytics to identify when users'
travel needs decrease and engage them tactfully.

Privacy & Security concerns

Regularly update users on the steps Atlys is taking
to ensure data privacy and security, reinforcing
trust through transparency.

Feedback from peers

Should be addressed by the other options for their peers.

Failing to meet the expectations set by
marketing or sales.

Ensure all the customer facing departments speak one language.

Negative outlook due to previous visa rejection

Knowledge sharing on how to reduce chances
of visa rejection.

Name

Visa Rejection NoMore

What is it?

A comprehensive support system designed to assist users in navigating
the complexities of visa applications, providing them with the tools and
knowledge to increase their chances of approval.

Users

Primary: Users who have experienced visa rejection.
Secondary: Other users.

Pitch

Don't let visa rejection deter your travel dreams! Atlys' Visa Success Plan
is here to guide you through the visa application maze with expert advice
,tailored suggestions, and insider tips to enhance your approval chances
on your next application.

User Scenario

1. A user has faced a visa rejection and is feeling uncertain about future
   applications.
2. They are looking to cut the clutter and find reliable advice and
   straightforward guidance to ensure successful future applications.

Partnership

No

Offer

1. Educational Workshops: Online sessions that explain visa requirements
   and common pitfalls in applications.
2. Personalized Visa Consultation: Offer one-on-one consultations
   with visa experts to review past rejections and prepare for future
   applications.
3. Country-Specific Guides: Provide detailed guides on countries that
   are known for being more liberal with visas, including tips on how to
   apply successfully.
4. Success Stories: Share stories of users who overcame initial
   rejections to successfully obtain visas.
5. Checklist and Templates: Supply users with checklists and
   templates to ensure they meet all application requirements.
6. Country Suggestions: Use past rejection data and user profile to
   share with them list of countries where they are least likely to
   face rejection.

Eligibility criteria

Open to Users Who Experienced Rejection

Channel

1. Email Marketing: Send targeted emails to users who have experienced
   visa rejections with invitations to join the program.
2. In-App Notifications: Use notifications to alert users about upcoming
   workshops or available consultation slots.
3. Social Media & Blogs: Share success stories and tips broadly to
   attract users who might be experiencing similar issues.
4. Webinars and Live Q&As: Regularly scheduled sessions with experts
   that users can join to get insights and ask questions in real-time.

Frequency & Timing

1. Immediate Response: Reach out to users soon after a visa rejection
   is identified in the system.
2. Regular Updates: Provide ongoing tips and updates on visa regulations
   and success strategies through monthly newsletters.

​

Success Metric

1. ​Reduction in Repeat Rejections: Monitor the rate of repeat rejections
   among participants.
2. User Engagement with Resources: Track attendance and participation
   in workshops and consultations.
3. Feedback Scores: Collect and evaluate user feedback on the
   helpfulness of the resources provided.applications.

Why will it work?

1. Targeted Support: Directly addressing a critical pain point—visa
   rejections—builds trust and reliability in the Atlys platform.
2. Empowerment Through Education: By educating users on the
   visa process, they are more likely to succeed in future applications, thereby reducing frustration and churn.
3. Personalisation: Offering personalized consultations helps users
   feel valued and supported, increasing their loyalty to Atlys.

Name

Use it or Lose it

What is it?

A campaign designed to highlight the unique benefits and exclusive
perks that AtlysVIP members enjoy, emphasizing what they stand to
lose if they drop out of this elite status.

Users

Power Users

Pitch

Keep your Elite status and continue enjoying unparalleled privileges!
Our Stay Elite campaign is a reminder of the exclusive perks that come
with being an AtlysVIP member. Don't let go of the exceptional travel
experiences and VIP treatments that set you apart from the rest.

User Scenario

Power users who may not have traveled or engaged with Atlys as frequently in recent times and are at risk of losing their VIP status.

Partnership

​Yes. Continue partnerships with luxury travel services, hotels, airlines,
and event companies to provide ongoing exclusive offers and
experiences.

Offer

1. Reminder of Exclusive Benefits: Highlight the perks such as
   complimentary upgrades, priority access, special rates, and
   VIP support.
2. Last Chance Offers: Introduce time-sensitive offers that encourage
   immediate bookings or renewals to maintain VIP status.
3. Success Stories: Share testimonials and stories from other VIP
   members who have significantly benefited from maintaining their
   status.
4. Personal Consultation: Offer a personal consultation call or meeting
   to discuss their future travel plans and how AtlysVIP can enhance
   these experience.

Eligibility criteria

Power Users on the verge of moving to Core User

Channel

1. Email Marketing: Personalized emails that detail what they are at risk
   of losing and what actions they can take to retain their status.
2. In-App Notifications: Real-time reminders when they log into the app,
   highlighting the benefits of staying a VIP member.
3. Direct Mail: Send out elegantly designed physical reminders, such as
   postcards or brochures, that list VIP benefits, adding a personal touch.

Frequency & Timing

1. Trigger-Based Messaging: Initiate communication based on user
   activity, such as a noticeable decrease in usage or when the renewal
   date is approaching.
2. Quarterly Reviews: Send out quarterly reminders of the benefits
   and perks, along with personalized travel suggestions.

Success Metric

1. ​Retention Rate of VIP Members: Measure the effectiveness of the
   campaign by monitoring the retention rate among targeted power
   users.
2. Engagement Levels: Track engagement metrics pre and post-campaign
   to see if there has been a noticeable increase in activity.

Why will it work?

1. Emphasis on Loss Aversion: Highlighting what members stand to
   lose taps into the psychological principle of loss aversion, where the
   pain of losing is more powerful than the pleasure of gaining.
2. Personalisation: Tailoring communications to individual travel
   preferences and past engagements with Atlys will increase the relevance and impact of the message.
3. Reinforcement of Value: Regularly reminding users of the exclusive
   benefits reinforces the value of maintaining their VIP status,
   encouraging continued engagement and loyalty.

Name

Wanderlust

What is it?

A campaign aimed at reigniting the passion for international travel
among casual and core users, encouraging them to allocate their
discretionary spending to exploring new destinations.

Users

Casual and Core Users

Pitch

Tap into your wanderlust. Have you been dreaming of a new adventure?
It's time to make those dreams a reality with Atlys's Global Gateway.
Rediscover the joy of travel and explore the world with exclusive travel
deals and tips that make international travel irresistible and affordable.

User Scenario

Users who have been hesitant to spend on international travel,
perhaps opting for local vacations or other leisure activities instead.

Partnership

Yes. Collaborate with airlines, hotels, and local tourism boards to
secure exclusive deals and offers that can be passed on to Atlys users.

Offer

1. Special Travel Discounts: Limited-time offers on international flight
   bookings, hotel stays, and travel packages exclusively available
   through Atlys.
2. Travel Budgeting Tools: Introduce tools and resources to help users
   plan and budget their international trips effectively.
3. Travel Webinars: Host webinars focusing on budget travel tips,
   must-visit destinations, and how to make the most of a travel budget.
4. Engagement Rewards: Offer points or credits for users who engage
   with the app and its features, which can be redeemed for discounts on future bookings.

Eligibility criteria

At risk Core and Casual Users.

Channel

1. Email Marketing: Send targeted emails showcasing the benefits of
   international travel, featuring special deals and user testimonials.
2. In-App Notifications: Utilize notifications to alert users about new
   deals, webinars, and travel planning tools.
3. Social Media Campaigns: Leverage platforms like Instagram and
   Facebook to inspire travel with beautiful destination photos and travel stories.
4. Content Marketing: Publish articles and blog posts on how to
   effortlessly switch from local spending to allocating budgets for
   international travel.

Frequency & Timing

User Specific

Success Metric

1. Increase in International Bookings: Monitor the uptick in international
   travel bookings among the targeted user groups.
2. Engagement with Travel Planning Tools: Track how many users
   utilize the budgeting tools and webinar content.

​

Why will it work?

1. ​Aligned with User Desires: Tapping into the latent desire for travel
   and providing practical solutions to budget concerns can motivate users to reallocate their spending.
2. Value Proposition: Highlighting the cost-effectiveness and ease of
   planning international trips with Atlys enhances the perceived value of the service.
3. Community and Inspiration: Building a community feeling through
   shared experiences and success stories encourages users to take
   part in the broader world of travel.